EvanAlmighty2No[ah] Tanks! in debut of “Evan Almighty”

Hollywood’s most expensive comedy EVER needed divine intervention and didn’t get it at the box office this weekend as Universal’s Evan Almighty debuted to a disappointing $32.1 million…The Tom Shadyac-directed pic will see at most $100 mil domestic this summer despite its runaway cost of $210 mil. (Universal insists the final budget came in at $175 mil.)The pic’s business was strongest in the South and Mid-West, average in the West Coast and Mountain regions, and softest in the East and Canada. But the studio had marketed the movie’s religious theme heavily to faith-based sectors whose crowds never translated into multitudes of moviegoers…”Suffice to say without ‘frequent church attenders, this film might have gone down as one of the biggest bombs in Hollywood history,” an insider who helped market the film explained to me. All along, tracking scores for “Unaided Awareness” had been too low. And even with the book and toilet jokes removed, parents didn’t want to take their kids to a sequel based on a movie they felt was too mature…

But the major problem in the end seemed to be that Evan Almighty sacrificed too many laughs at the altar of heartwarming. Exit polls showed that the top reason adults wanted to see the movie was the humor (76%). But Evan’s reviews were god awful. According to RottenTomatoes.com, it garnered only 21% positive reviews among the pool of 112 film critics, and only 9% from major media outlets.). For details about what went wrong, including an analysis of the movie’s marketing and a meltdown by the director, read my previous: ‘Evan Almighty’: Going To Heaven Or Hell?.

It doesn’t look this Gord-based story-cum-stinker will do any better outside the US. It opened to so-so numbers in Russian and Ukraine, and debuts in the UK, France and Germany in July and August. Awww…

Nikki Finke has this to say in the last link above:

…Universal moguls have convinced themselves that religious America will turn out for this family fun in droves. I’m not so sure, and I may look like an idiot at the end of the summer by saying so. Even though the studio is dragging out every trick in the Christian playbook, including that PR firm to the religious Grace Hill Media, to convince holy-rollers in fly-over country to see this take-off on the already tired Noah’s Ark tale. I suspect The Passion Of The Christ crowd wants stories based on the New Testament than the Old Testament. Leave it to heathen Hollywood not to comprehend that…

I agree with Finke - and will go farther: America doesn’t really want movies made by or for xians. (The only ones who believe their own lies are the RaptureRightist theocons.) Xians have compartmentalized their lives: Sunday morning is for being dutifully observant; the rest of the week has been paid for up front. Actually, their taste in children’s fare really runs to Pixar’s fairy tales and animated comedies with “cute” themes. Whether or not that translates into licensed product tie-ins or that movie studios have found the heart of “cuteness” and pimp it hard - it makes a great way to keep children busy with their latest “crush” on their sheets, Tshirts, dolls and lunchboxes. The kids love the latest fish/car/penquin/lion/native-princess/mermaid/ogre - they don’t love the Armor of Gawd jammies, no matter what the adults tell us!

Meanwhile, the xian parents are too busy with NASCAR and American Idol to care or to be drawn in to Hollywood’s latest Noah nyuck-nyuck-nyuck fest. And as much as I like Morgan Freeman (and the late George Burns, from Oh! God!), Gord loses too much in being translated to the big screen. Perhaps the fundies unconciously realize that. Or find BigScreenGord “distasteful” or unfunny…

And I think we’ve seen the last of the “Passion of the Kreist” torture-porn. I believe that most Americans woke up soon afterward and asked themselves, “What the hell was that all about?”

IF I ever decide I need to see Steve Carrell in a religious setting, I’ll rent the DVD. But I really don’t think it will ridicule the OT or Gord or Noah enough to be worth my time.

Rhetorical question of the day: How many heads would explode if a Hollywood movie was made with a powerful atheist story line?