NisbetThose of you here who are fans of Pharyngula (or read this post and GifS) will know about the “framing” controversy that has played out in a number of places, mainly ScienceBlogs.com, over the past year. “Framing” is an idea that has been promoted by communications prof Matt Nisbet, with journalist (and The Republican War on Science author) Chris Mooney providing significant support. What the idea actually entails remains unclear to this day–it’s proponents have vacillated from “keep in mind who your audience is when dealing with science controversies” to “don’t bother talking about reason and evidence” and “critics of religion really need to shut up.”

Recently, PZ Myers finally got fed up with Nisbet and gave him a good old “fuck you,” mainly because Nisbet made clear he’d rather there not be a debate at all. Mooney was at first shocked, just shocked, that PZ had used a naughty word, but then made some vague admissions that mistakes were made, and declared he would begin a series of posts to work out the differences that existed among various partners in the debate. However, the posts didn’t really address the dispute, and people got impatient, though they offered serious criticisms whenever it looked like the key issues were up for discussion. Then Mooney called the whole thing off.

To see how that happened, read this thread. All of it. I don’t normally read entire blog threads, but this is an exception: you get to see the contrast between Mooney, his opponents, and how he tried to portray them. His rationale for calling off the discussion was that his critics were “hectoring and just plain relentless.” As several posters point out in the thread, the comments that Mooney so criticizes actually included a lot of substantial points. And MH’s comment is priceless:

And one final thought: do you think all this would have got so heated if you’d engaged your commenters as your peers rather than your audience?

The above points are not what makes this a decisive rout, though. What makes this a decisive rout is that Mooney appears to have been trying to apply his own “framing” advice, and it blew up in his face. Rather than address the points of contention, he focused on trying to get people to ignore them by saying “we all actually agree on far more than we disagree.” This was entirely disingenuous–PZ himself had already listed points of agreement a year ago, and someone pointed this out. Mooney thought he could get out of the mess he had gotten himself into by manipulating people with PR tricks, they didn’t fall for it, and he simply gave up.

Let this be a lesson learned: Yes, people can be ignorant. Yes, they can have their perceptions skewed by dogma. However, they aren’t stupid in the sense of being unable to eventually see through simple PR tricks. When it comes to dealing with religious people, we need to focus on improving their ability to think about the world, not treating them as marks for manipulation.